Pay Per Click (PPC)
Focus on the results that will add to your growth and engagement.
A lot of businesses worldwide spend tons of money on Ads without seeing any leads or sales, this is purely because they’re PPC campaigns aren’t set up properly.
Pay per click (PPC), also called Cost Per Click or Google AdWords in simple terms, is a way for advertisers to purchase digital ad space in order to grow their reach. In this model, you only pay Google when your ad is clicked.
Our team of experts have access to consumer insights that enable us to create strategies that are driven by your customers – not just keywords. We have tools that will help in the execution of personal and adaptive ads that accelerate business growth, giving you an upper hand in competition and reaching out to the right audience.
Here is why you need PPC:
Helps your target market reach you
Delivers immediate visibility
Ability to track your data – ROI & Conversions etc
If you’re one of those who find the entire process complicated, then you need PPC management directly and we’ll get you and your ads on track right away.
Our PPC Process
Keyword Research
Our PPC team will work closely with you to determine the important keywords that affect your business. In addition, our research team will identify keywords and then run through a series of automated tools and metrics to determine which of the keywords are likely to get customers clicking through to your website.
Account Setup
A good foundation is always important to build great things, our team will ensure a setup which works well for your overall marketing objectives.
Ad Creation
Getting your ad viewed and clicked by the right customer is valuable. We will create a variation of ads and monitor which one performs the best for you. Refinements are made as the campaign evolves and performance information is monitored by our team.
Landing Page Setup
A potential customer on your landing page through a PPC ad sends out positive signals to Google. Information shown now will determine a conversion to sale or a lost opportunity for your business.
Campaign Launch
Information is valuable and knowing when, where and what your customers are looking at is vitally important.
Monitoring Performance
Our experienced PPC team along with its various tools and industry metrics will closely monitor the campaign performance. Ensure it is on track, optimizing the PPC ads, keeping them working effectively for your business.
Reporting
Reporting will provide valuable insights on the behaviour of your customers. It assists you in developing new marketing strategies. It also examines our performance and easily measures your ROI.
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